Social Commerce Platform For S.A Fashionistas Launches


Social Commerce startup Laudible is hoping to leverage on your social network sharing habits. If you want to discover and share cool products and deals to or from your social network, then Laudable is for you.

Using Facebook to authenticate you into the site, Laudible users discover fashion items — which ship locally — from their favourite brands through following people and stores that match their personal taste in style.

Laudible combines social commerce with bookmarking. The key here is that the items that show up in user feeds are available for purchasing and shipping locally — a breath of fresh air for fashionistas who’ve had their noses pressed up against the window after discovering an item is only available across the pond, or for import at extortionate rates.

Laudable hopes that by tying in a strong social element, members will receive deals and offers for products that they actually like.

“We’d like to become the go to destination for online shopping in SA”, says co-Founder Ian Marvin.

Marvin studied computer science at the University of Cape Town and spent a couple of years writing software for corporates before deciding to branch out on his own. Marvin teamed up with Haydn Von Maltitz, a qualified chartered accountant with corporate finance experience to create Laudable. Both attended school together at Pretoria Boys High and hoped to one day start a business together. Laudable has been entirely bootstrapped by the duo up to this point.

So, how does Laudable make money? “For now we just want to build the laudable community. At a later stage we’re going to look at offering onsite socially curated deals and taking affiliate fees for generating traffic that converts to purchases,” says Marvin.

Visit Laudible and start shopping 🙂