On a mission to make music fully mobile, affordable and heard, Spinlet will shortly launch its revolutionary music platform in South Africa. This will be the company’s second launch on the African continent.
In the short time it has been operating in Africa, Spinlet has established itself as a serious player in a highly competitive market.
“As smartphone and broadband penetration increases and data costs reduce across Africa, we have noted that the appetite for the type of entertainment services which Spinlet can provide has significantly increased” says Neil Schwatrzman, Group CEO of Spinlet.
“This has endorsed our decision to target emerging markets in Africa and we look forward to seeing similar levels of enthusiasm from South African music lovers when we launch our download site and mobile app.”
Focused not only on providing music, Spinlet also gives music fans what they want, when and how they want it. This, and the fact that its focus is on growing new music artists and sharing revenue with performers, is what makes Spinlet such an attractive and unique proposition.
Spinlet is uncovering new music talent every day thanks to its ‘Spinners’ – the girls and guys on the ground who are sourcing and recommending new artists and sounds and crowdsourcing relevant and desired content. Through Spinlet, it is only a matter of days from being discovered to having the music registered on the platform. The loyal fans can then download the tracks that they can also then share with their friends. Because the medium is digital and global, African music is being shared not only with the diaspora but also with a growing and ever more appreciative worldwide audience that’s hungry for new sounds or a reminder of home.
“We are excited about the impending launch of Spinlet in South Africa. This gives yet another opportunity for South African composer members of NORM and SAMRO to earn digital royalties from the distribution of their catalogues on the service,” commented Tsholo Moraba, general manager, Gallo Music Publishers and a director of NORM South Africa (National Organisation for Reproduction Rights in Music). “Digital music services are providing exciting new and easily accessible ways for more people to enjoy international and local music content. When this comes from a credible music store with representation such as Spinlet, then so much the better as listeners can look forward to a new era in mobile music.”
The Spinlet site will be accessible for PC, tablet and mobile smartphone through any browser. It uses ‘active rendering technology’ that is responsively designed to automatically adjust to any screen size, thus optimising the user experience. The first issue of the service will allow consumers to buy tracks and albums. The cost of tracks is more than competitive.